BRANDS

In recent years, fashion brands and influencers have pushed the boundaries of what fashion is and what it can mean. Fashion is often been viewed as a barometer of society, reflecting people’s fears, hopes and dreams.

onsumers are becoming increasingly informed about the impact of their purchasing decisions on the environment, and many brands are becoming savvy about the eco-friendly marketing spin they use to promote their products.

Many Melbourne brands are choosing to produce locally after increased support from consumers.

The themes of slow fashion, reduced consumerism and increased transparency of supply chains have been constant in fashion in recent years.

How do you express your culture through fashion in an authentic way? Once fashion was determined wholly by culture - consisting of materials made available to your group.

There’s a lot of discussion about Web 3.0 and how it will impact fashion. Bur first: what is Web 3.0? Web 3.0 has been described as a ‘decentralized online ecosystem based on the blockchain.

It’s been said that fashion is the ‘barometer of social progress’. It helps to discover how we think and feel and how flexible our thoughts are on different social issues.

The Oroton brand has a rich history in Australia. Launched in 1938 and loved ever since by Australian women, the brand has had challenging times of late.