How to build an experiential retail experience for consumers

The retail fashion industry offers a rewarding career path, blending creativity with business acumen. Whether you're starting out or seeking advancement, understanding the industry's landscape and the skills required is essential. Why Choose a Career in Retail Fashion? Retail is Australia’s second-largest employer, accounting for nearly 9.7% of all workers, with projections indicating continued growth. The retail workforce is projected to expand steadily, with at least 10,000 new jobs being created annually through 2026, according to The Australian Retailers Association . This sector provides diverse opportunities, from customer-facing roles to positions in buying, merchandising, and digital commerce. A career in retail fashion not only lets you stay close to the latest trends but also offers room for personal and professional growth. Essential Skills for Success Success in retail fashion requires a blend of technical and soft skills: Communication and Customer Service: Engaging with customers enhances their shopping experience and fosters loyalty. Adaptability: The fashion industry is constantly evolving; being open to change is crucial. Visual Merchandising: There is a craft in learning how to present products and tell brand stories that drive sales and reflect brand identity. Critical Thinking and Creativity: Employers prioritise these skills to navigate challenges and innovate. Education & Skill-Based Pathways Formal education such as a Diploma in Retail Management through TAFE can provide a competitive edge if you’re looking to develop your career. Degrees in Fashion Management can open doors to various roles, including brand management, marketing, and supply chain analysis. According to the International College of Management, Sydney , such programs prepare students for leadership roles by equipping them with both strategic and creative skills. Career Advancement The retail sector offers clear pathways for progression: Entry-Level Roles: Positions in Customer Service or Sales Consultants help develop foundational skills. Mid-Level Positions: Roles like visual merchandiser or Department manager involve greater responsibility and specialisation. Senior Management: With experience, opportunities arise in areas like store management, buying, or corporate strategy.  The Australian Retail Association highlights that careers in retail fashion can be long-lasting and fulfilling, with potential to grow into leadership and corporate roles. Industry Outlook The future of fashion careers is dynamic, with technology, sustainability, and social media shaping the landscape. Staying informed and adaptable allows professionals to navigate these changes and thrive. Retailers are increasingly looking for talent that understands digital tools, e-commerce, and the growing focus of sustainability. Overcoming Challenges While the retail industry offers a range of opportunities, there are still challenges like long hours (including weekends) and high competition. Developing time management skills and finding a mentor with industry experience can help navigate these hurdles. Networking within the industry and staying updated with trends will also give you a competitive edge. A career in retail fashion is both challenging and rewarding, offering opportunities for creativity, growth, and impact. By developing essential skills, pursuing relevant education, and staying adaptable, you can build a successful career in this vibrant industry. Whether you're starting as a sales assistant or aiming for a senior role, retail fashion is a sector full of promise for those ready to seize the opportunity. Keen to learn more? The team at Permanser are actively recruiting for a range of fashion retail roles. Get in contact with us to chat more. Tanya, Amy, Natalie and Jackie Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

As Australia deals with economic uncertainty, the effects are evident across a range of industries, and fashion is no exception. From shifting consumer behaviors to heightened environmental awareness, the relationship between the economy and fashion is reshaping the industry landscape. Financial Pressures Have Reshaped Spending Habits Rising inflation and financial pressures are causing Australians to rethink discretionary spending. Luxury and non-essential fashion purchases are taking a backseat as consumers focus on necessities. Monash University ’s research reveals a significant shift, with Australians opting for fewer but more versatile wardrobe staples. This prudent approach underscores the need for fashion brands to adapt to more value-conscious buyers. Australia’s Love Affair with Fashion and Its Consequences Despite economic challenges, Australians remain some of the world’s biggest consumers of fashion, purchasing an average of 27 kilograms of new clothing annually, according to The Australia Institute . However, this appetite for fashion fuels a waste crisis, raising urgent questions about sustainability. In a tightening economy, high consumption calls for better balance between economic activity and environmental responsibility. Challenges for Fashion Brands For Australian fashion brands, the economic slowdown presents a dual challenge: maintaining affordability while upholding quality. Local designers and retailers are pivoting towards value-based products to sustain customer loyalty. As Vogue Business reports, brands are innovating by offering versatile, high-quality pieces that resonate with financially cautious consumers. This trend aligns with the growing demand for ‘slow fashion’ over fast fashion. A Push for Sustainability Economic pressures are also causing a shift towards sustainability in the fashion industry. Advocacy groups are urging the Australian government to follow France’s lead by implementing taxes on ultra-fast fashion brands to discourage wasteful practices. ABC News highlights these calls as pivotal in addressing the environmental challenges posed by the industry. As consumers become more eco-conscious, brands that prioritise ethical practices stand to gain a competitive edge. The Road Ahead For Australian Fashion The mix of economic constraints and sustainability concerns is driving innovation in Australia’s fashion industry. Brands that can balance affordability with ethical and sustainable practices are likely to thrive. As Australians adjust their spending habits, the industry’s ability to adapt will determine its resilience. In navigating this complex landscape, collaboration between policymakers, brands, and consumers is essential. By embracing sustainable innovation and responding to changing consumer priorities, the Australian fashion industry can weather economic challenges while paving the way for a more ethical future. What shifts have you noticed in Australian fashion, as a result of economic changes? We'd love to hear. Tanya, Amy, Natalie and Jackie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

After nearly 20 years, IMG’ s announcement to step away from Australian Fashion Week (AFW) has sparked both uncertainty and excitement within the fashion industry. For many, this marks the end of an era where AFW played a pivotal role in showcasing Australian designers to a global audience. However, this transition offers a rare opportunity to reimagine the event’s purpose and redefine its role in shaping the future of Australian fashion. Says Natalie Xenita , Vice President of Managing Director Asia Pacific for IMG Fashion Events​: “AFW has played a key role in ushering the industry forward, both locally and globally.” The History of AFW Since it began, AFW has been more than just a vehicle to showcase Australian fashion - it’s been a launchpad for new Australian designers and a platform for established brands like Zimmermann, Dion Lee, and Romance Was Born. Under IMG, AFW embraced innovation, and championed sustainability. However, there were queries about the high costs for brands to participate and the reduced visibility for Australian fashion businesses globally. As Simon Lock, AFW’s founder , notes, “This is a chance to revisit what makes Australian fashion unique and bring it back to an international stage”. The Future With IMG’s departure, the future of Australian Fashion Week is uncertain. There is potential for it to evolve into a more inclusive and innovative platform: Sustainability as a Focus Jackie Galleghan of Madre Natura highlighted the event’s potential to promote eco-conscious practices, noting the powerful message her brand’s sustainable collection conveyed at its AFW debut. There could be a focus on ethical and transparent production practices, for example. Digital Innovation The pandemic proved that digital showcases can amplify reach. By integrating virtual reality and live streamed events, AFW could connect Australian designers with international buyers and audiences without geographical limits. “Digital transformation offers endless opportunities to expand AFW’s reach while maintaining its creative integrity,” noted Jaana Quaintance-James from the Australian Fashion Council ​. Diversity and Inclusion Australian Fashion Week has done well with its focus on highlighting indigenous designers and regional talent. This can deepen the event’s focus on culture alignment while amplifying voices that are often underrepresented in mainstream fashion. Changing the Format A more accessible model, with events hosted in different cities and regions, could democratise the platform and engage broader audiences. This approach would spotlight local creativity while fostering community connections. Challenges and Creative Solutions The path forward will require coordinated efforts. Designer Jordan Gogos highlights the need for government intervention, stating, “At the end of the day, it’s not IMG’s job to uphold the industry. It’s the government’s role to support an industry that’s struggling”. Collaboration between the private sector, government, and industry bodies like the Australian Fashion Council could ensure the event remains financially viable and globally relevant. Looking to the Future While IMG’s exit may feel like a loss, it also represents a blank slate. With the right investment, Australian Fashion Week could emerge as a world-leading event that not only celebrates creativity, but also addresses pressing global issues like climate change and ethical production. As Marianne Perkovic and Jaana Quaintance-James of the Australian Fashion Council aptly put it, “This moment signals an opportunity to reimagine and reshape how Australian fashion is represented”. What are your thoughts on the future of Australian Fashion Week? We'd love to hear. Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

The Australian retail fashion industry offers an exciting career path for those passionate about style and leadership. Here’s a guide on how to navigate the path to a leadership role in Australian retail fashion, combining strategic planning, skill development, and an adaptable approach. Set Clear Goals Defining your career direction within retail leadership is essential. Haein Dorin , Global Head of Partnerships & Community at Ssense, emphasises the importance of intentional goal-setting, saying, “Knowing what I wanted and setting a plan for how to get there helped me navigate each step.” Whether you’re aiming to manage teams, drive sales, or innovate in customer experience; break down your goals into clear, actionable steps to make your progress measurable and stay motivated. Focus On Continuous Learning and Skill Development In an industry like retail fashion, continuous learning is non-negotiable. Brands like Aesop invest heavily in skill development and education to ensure employees are equipped to excel. “Skill development is key to our people strategy,” an Aesop executive explained. “We want to create environments where employees feel encouraged to grow and bring new ideas.” As an aspiring leader, look for mentorship, training programs, and short courses to build expertise in management, customer service, and product knowledge. Staying current with broader industry trends also gives you a competitive edge in anticipating market changes. Leverage Your Transferable Skills Transferable skills—such as leadership, customer service, and analytical thinking—are highly valued in retail fashion. They help bridge the gap when moving between roles or departments, especially in the dynamic retail environment where versatility is essential. It’s recommended that aspiring leaders identify the skills they already possess that can bring value to any role. Focus on Building a Strong Professional Network Networking is a cornerstone of career development in retail fashion. Regularly attending industry events and staying active on professional platforms like LinkedIn helps build relationships that can lead to new opportunities and provide invaluable mentorship. Networking is about more than job connections, it’s also about knowledge sharing and keeping a pulse on trends. Engaging with fellow fashion leaders and influencers not only opens doors but also keeps you informed about best practices and emerging trends. Be Resilient And Adaptive Resilience and adaptability are essential for navigating the retail landscape, especially post-pandemic. Haein Dorin of Ssense highlights the need for adaptive leadership: “The landscape is always shifting. I’ve found that resilience and adaptability are essential to leading teams effectively.” Leaders who can keep teams motivated and adjust strategies in response to economic shifts, consumer behaviour changes and technological advancements, are particularly sought after by brands.  What Brands Look For In Future Leaders Retail brands today are focused on identifying leaders who balance innovation with customer-centric strategies. Sandra Campos, President and CEO of Diane von Furstenberg , notes, “Successful leaders are both innovative and grounded in customer needs.” The ability to balance creative thinking with a focus on customer experience is highly valued. Brands also look for candidates who bring a results-oriented mindset, underscoring the importance of understanding metrics and their impact on business goals. Campos adds, “Leaders who know how to blend creativity with measurable outcomes are the ones who stand out.” With these insights, mid-career professionals in Australian retail fashion can see a clear path forward. By setting clear goals, building essential skills, networking strategically, and staying resilient, you’re positioning yourself to thrive and lead in this vibrant industry. Passion, determination, and a commitment to growth will serve as your greatest assets on the journey to becoming a retail fashion leader.

The plus-size fashion market has experienced significant growth over the past 10 years, moving from a market segment that was often an afterthought to a booming sector with immense opportunities for growth. According to a report by GlobeNewswire , the global plus-size clothing market is expected to reach $379 billion by 2028. This massive expansion signals a big shift in the fashion industry’s approach to inclusivity, with brands now focusing on plus-size consumers and their diverse fashion needs. In the past, plus-size customers were often left with limited, uninspiring clothing options. However, consumer demand has driven a wave of change. As Refinery29 highlights, the rise of body positivity has pushed fashion companies to "move away from viewing plus-size fashion as a niche" and to recognise the significant spending power of this demographic. Despite this shift, there is still a disconnect between marketing promises and actual product offerings. The Australian Financial Review points out that while some major brands have yet to capitalise on this growing market, some smaller, innovative brands can be seen leading the way. The Role of Australian Plus-Size Brands Australia has seen the growth of a range of size-inclusive brands that are filling a gap and providing consumers with style and choice. Brands like Dyspnea and Embody Women , which offer clothing sizes up to 4XL and 22. These brands showcase that plus-size fashion can be both trendy and sustainable, focusing on ethical production and custom sizing to cater to the unique needs of plus-size consumers. Other examples are Made590 and Sük Workwear , which provide a broad size range (up to size 26 in some cases) and have carved out a niche by focusing on quality and representation. Profitability and Market Potential Brands that have embraced plus-size fashion are already seeing impressive financial results. According to AFR , companies that cater to the plus-size market are showing strong profitability, a trend expected to continue as more brands wake up to the potential. As Forbes notes, the demand for stylish, high-quality plus-size clothing is skyrocketing. Leading brands like Universal Standard and Good American have become popular with consumers by focusing on size inclusivity, with collections ranging from casual wear to high-end fashion. The Future of Plus-Size Fashion As the industry shifts, brands that fail to embrace size inclusivity risk being left behind. With rising consumer expectations and the growth of body-positive movements, the plus-size market is poised to continue its upward trajectory, creating opportunities for brands to innovate and diversify their offerings. What is your experience with size inclusivity? We’d love to chat with you about your experiences. Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

Keen to make your mark in the fashion industry? Whether you're drawn to fashion design, merchandising, marketing, or styling; building a successful career in fashion requires dedication, a keen eye for detail, and a deep understanding of the industry. Here’s how you can kick start your career in fashion and make a lasting impact. Getting The Right Education While creativity and passion are key components to building a career, a solid educational foundation can provide you with the skills and knowledge to excel in the fashion industry. Many Australian universities and colleges offer courses in fashion design, fashion merchandising, and fashion marketing. Institutions like RMIT University in Melbourne, the University of Technology Sydney (UTS), and the Queensland University of Technology (QUT) are renowned for their comprehensive fashion programs. Collarts Fashion School offers a cutting-edge education in fashion design and marketing, blending creativity with industry expertise to prepare students for successful careers in the fashion industry. Consider enrolling in short courses or workshops that focus on specific skills such as textile design, digital fashion marketing, or fashion styling. These courses are often more flexible and can give you a competitive edge by enhancing your skills and expanding your knowledge. The Importance of Continuous Learning “The fashion industry is constantly evolving, and to stay relevant, one must never stop learning,” says Gabby Hirata , President, and CEO of Diane von Furstenberg. As Gabby suggests, a commitment to continuous learning is vital for staying relevant in an ever-changing industry . Engaging with industry news, online courses, and workshops can keep you updated with the latest trends and technological advancements. Networking: Your Gateway to Opportunities Networking is crucial in the fashion industry, where connections often lead to opportunities. Attend fashion shows, industry events, and seminars to meet like-minded individuals and industry professionals. Engage with local fashion communities and online forums where you can share your work, ask questions, and receive valuable feedback. Social media platforms like Instagram and LinkedIn can also be powerful tools for building your professional network. Follow industry leaders, join relevant groups, and participate in discussions to stay informed about the latest trends and opportunities. According to Bri Lee , author and commentator, networking is not just about expanding your professional circle but also about building confidence. "Connecting with others in the industry helps reinforce your place in it, boosts your self-assurance, and opens doors you never knew existed," she explains . Gaining Practical Experience Experience is invaluable in the fashion industry. Internships and work placements are excellent ways to gain hands-on experience and understand the workings of the fashion world. Many Australian fashion brands offer internship programs, providing insights into design processes, marketing strategies, and retail operations. Volunteer at fashion shows or collaborate with emerging designers to build your portfolio. These experiences not only enhance your skills but also demonstrate your commitment and passion to potential employers. "The fashion industry is about resilience and adaptability," shares Lydia Tesema , a creative freelancer. "Starting with internships can lead you to unexpected opportunities and help you find your niche within the industry ." This advice highlights the importance of embracing various roles to discover your strengths and interests. Building a Strong Portfolio A well-crafted portfolio showcases your creativity, skills, and personal style. Whether you’re a designer, stylist, or marketer, your portfolio should reflect your best work and highlight your versatility. Include a variety of projects, such as sketches, completed designs, or marketing campaigns, to demonstrate your capabilities and adaptability. Digital portfolios are becoming increasingly popular and accessible. Platforms like Behance or personal websites allow you to present your work professionally and reach a broader audience. By combining the right education, practical experience, networking, and a commitment to sustainability, you can make your mark in the industry. The journey is as much about personal growth as it is about professional development. Enjoy the ride! Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

Created from thousands of years of tradition, indigenous fashion has a powerful role in aboriginal culture as an expression of identity and resilience. Gaining international recognition, it plays an important role in reshaping the global fashion landscape, as it brings forth stories, symbols and sustainable practices. Here are some of the prominent Indigenous fashion designers gaining recognition: Dr Bronwyn Bancroft A renowned Bundjalung artist and designer. Bancroft's work seamlessly integrates traditional motifs with contemporary fashion, creating pieces that are both timeless and modern. Her designs are celebrated, not only for their aesthetic appeal, but also for their deep cultural significance. For three decades, Bancroft has exhibited her work both in Australia and abroad. She played a significant role in founding the Boomalli Aboriginal Artists Co-operative and was a Council Member of the National Gallery of Australia in the 1990s. Kirrikin Kirrikin , an Aboriginal word meaning "Sunday's best clothes," is a luxury resortwear brand. Its unique designs, created by contemporary Aboriginal artists, are featured on scarves, jewellery, clothing and swimwear. Amanda Healy from the Wonnarua nation is the CEO, dedicated to increasing the availability of authentic Aboriginal pieces in Australia. Jarawee Artist Briana Enoch from Cairns has entered the fashion world with her brand Jarawee , meaning "Pretty Little Bird." Initially, Jarawee showcased Briana's artwork on customer-provided accessories but has now grown into its own fashion line. One of her designs is currently on display at the Powerhouse Museum. Clothing the Gap Clothing the Gap , founded in 2018 by Laura Thompson and Sarah Sheridan, has rapidly grown into Australia's largest Aboriginal-owned clothing label. The brand emerged from Spark Health, an Aboriginal health promotion consultancy, and focuses on social change through fashion. Known for its impactful streetwear and conversation-starting designs, Clothing the Gap aims to promote equity and visibility for Aboriginal people. Profits are reinvested into health and employment programs, making it a social enterprise dedicated to community well-being and cultural education. Yarrabah Elverina Johnson, a Gurugulu and Indinji Gimuy woman from Yarrabah in far north Queensland, is a multifaceted artist and performer. Her roles include singer, songwriter, playwright, actor, photographer and artist. Elverina's brand Yarrabah designs wearable art, showcases the beauty of her homeland through vibrant colors, patterns and materials. She has collaborated with Taking Shape Australia to release two exclusive designs, making her beautiful creations accessible to more women. Indigenous fashion is gaining momentum both in Australia and internationally. Events like the Darwin Aboriginal Art Fair and the Cairns Indigenous Art Fair provide platforms for Indigenous designers to showcase their work. These events not only celebrate the artistry of Indigenous fashion but also foster economic opportunities for Indigenous communities. Have you worked with Indigenous Fashion labels? Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

In the fast moving world of fashion, e-commerce has become a significant driver behind the industry's transformation. The digital space has allowed fashion brands to reach global audiences, offering convenience, variety, and personalised shopping experiences. There are a range of fashion brands that have dominated the online space through strong brand awareness, customer centricity and clever promotional strategies. Here are our picks of the brands that are leading the space for fashion E-Commerce: ASOS Founded in 2000, the acronym ‘ASOS’ stands for ‘As Seen On Screen’. The business kicked off as a go-to for consumers to research and purchase the outfits that they saw their favourite TV and movie stars wearing. ASOS is a UK-Based retailer which leverages a user-friendly website , free shipping and returns; really setting a high standard in customer service. Their target market are Millennials and Gen Z, with a focus on trendy and affordable fashion. Net-a-Porter Also founded in 2000, Net-a-Porter revolutionised luxury fashion e-commerce . Known for its high-end editorial content combined with e-commerce, Net-a-Porter offers a seamless shopping experience and exclusive designer collections. The brand targets high-end fashion consumers seeking luxury and exclusivity. Revolve Clothing Revolve has successfully blended influencer culture with e-commerce , becoming a favourite among millennials. They’re known for hosting exclusive events, leveraging influencer partnerships, and offering a curated shopping experience. The brand targets fashion-conscious young adults seeking the latest trends. Everlane Everlane focuses on ‘radical transparency’ in its pricing and production processes. Known as a ‘Sustainable’ fashion brand, it offers a detailed breakdown of costs, ethical production, and is known for its high-quality basics. Everlane is targeted to consumers looking for ethical, sustainable, and timeless fashion. Glossier Initially a beauty brand, Glossier has expanded into fashion, leveraging its strong online community. Glossier offers direct engagement with customers, minimalist aesthetics, and a focus on inclusivity. The brand targets young, digital-savvy consumers who value community and inclusivity. Boohoo Boohoo excels in fast fashion , quickly turning around new styles to meet consumer demand. The brand is known for aggressive marketing tactics and its celebrity endorsements. The brand is aimed at price-sensitive, trend-focused, young buyers. Which brands come to mind when you’re thinking about the big hitters in Fashion E-Commerce? We’d love to hear your thoughts. Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries E admin@permanser.com.au P (03) 9654 5988

A Report released by the Australian Fashion Council indicated that Australians purchase 56 items of clothing each year. The report was part of the initial stages of the Australian Clothing Stewardship Scheme - Seamless . Seamless is a plan to transform how clothing is made, used, reused and recycled in Australia with an aim to create clothing circularity by 2030. The report illustrates that Australians produce and import more than 1.4 billion units of new clothing annually, primarily crafted from unsustainable, non-durable materials. Each year, 200,000 tonnes of clothing ends up in landfill, and there's a lack of operational processes for collecting unwearable garments. Improving sustainability in fashion doesn’t have a single solution. The case for slow fashion is one of them. If the average individual purchases 56 items of clothing each year, many of these items are trend-based. These items of clothing are often cheaply made but come at a hidden cost. Slow fashion isn't just about what we wear; it's a philosophy that champions sustainability, ethics, and mindful consumption. The heart of slow fashion is conscious consumption: a rejection of the disposable culture of fast fashion. It’s also a focus on quality rather than quantity. By investing in well-made pieces that stand the test of time, there’s less focus on keeping up with the latest trends and a better understanding of purchasing items that enhance our personal style. A key component of slow fashion is purchasing brands that have a transparent production process. While fast fashion often turns a blind eye to the exploitation of garment workers in pursuit of profit, slow fashion prioritises fair wages, safe working conditions, and respect for human rights. By supporting brands that uphold these principles, we can actively contribute to positive change within the fashion industry and empower those who create the clothes we wear. Environmental sustainability is a key factor of slow fashion. This includes the materials used, the production processes employed and transparency of the supply chain. Sustainable fabrics might be used such as organic cotton, hemp, and bamboo, which are favoured over synthetic fibres. Additionally, practices like upcycling, recycling, and minimising waste are embraced to mitigate the fashion industry's contribution to pollution. Another benefit of the slow fashion movement is embracing local economies and communities. By supporting local artisans, small-scale producers, and independent designers; creativity and craftsmanship is nurtured and the carbon footprint associated with transportation is reduced. Shopping locally fosters connections and strengthens communities, reminding us that fashion is not just about what we wear but also about the stories and people behind each garment. We’d love to hear from slow fashion labels and learn more about their principles. Tanya, Amy & Natalie at Permanser Consulting Permanser Consulting - Recruitment Specialists in the Fashion / Textile / Lifestyle / Accessories Industries. E admin@permanser.com.au P (03) 9654 5988