Created from thousands of years of tradition, indigenous fashion has a powerful role in aboriginal culture as an expression of identity and resilience. Gaining international recognition, it plays an important role in reshaping the global fashion landscape, as it brings forth stories, symbols and sustainable practices.
Here are some of the prominent Indigenous fashion designers gaining recognition:
Dr Bronwyn Bancroft
A renowned Bundjalung artist and designer. Bancroft's work seamlessly integrates traditional motifs with contemporary fashion, creating pieces that are both timeless and modern. Her designs are celebrated, not only for their aesthetic appeal, but also for their deep cultural significance. For three decades, Bancroft has exhibited her work both in Australia and abroad. She played a significant role in founding the Boomalli Aboriginal Artists Co-operative and was a Council Member of the National Gallery of Australia in the 1990s.
Kirrikin
Kirrikin, an Aboriginal word meaning "Sunday's best clothes," is a luxury resortwear brand. Its unique designs, created by contemporary Aboriginal artists, are featured on scarves, jewellery, clothing and swimwear. Amanda Healy from the Wonnarua nation is the CEO, dedicated to increasing the availability of authentic Aboriginal pieces in Australia.
Jarawee
Artist Briana Enoch from Cairns has entered the fashion world with her brand Jarawee, meaning "Pretty Little Bird." Initially, Jarawee showcased Briana's artwork on customer-provided accessories but has now grown into its own fashion line. One of her designs is currently on display at the Powerhouse Museum.
Clothing the Gap
Clothing the Gap, founded in 2018 by Laura Thompson and Sarah Sheridan, has rapidly grown into Australia's largest Aboriginal-owned clothing label. The brand emerged from Spark Health, an Aboriginal health promotion consultancy, and focuses on social change through fashion. Known for its impactful streetwear and conversation-starting designs, Clothing the Gap aims to promote equity and visibility for Aboriginal people. Profits are reinvested into health and employment programs, making it a social enterprise dedicated to community well-being and cultural education.
Yarrabah
Elverina Johnson, a Gurugulu and Indinji Gimuy woman from Yarrabah in far north Queensland, is a multifaceted artist and performer. Her roles include singer, songwriter, playwright, actor, photographer and artist. Elverina's brand Yarrabah designs wearable art, showcases the beauty of her homeland through vibrant colors, patterns and materials. She has collaborated with Taking Shape Australia to release two exclusive designs, making her beautiful creations accessible to more women.
Indigenous fashion is gaining momentum both in Australia and internationally. Events like the Darwin Aboriginal Art Fair and the Cairns Indigenous Art Fair provide platforms for Indigenous designers to showcase their work. These events not only celebrate the artistry of Indigenous fashion but also foster economic opportunities for Indigenous communities.
Have you worked with Indigenous Fashion labels?
Tanya, Amy & Natalie at Permanser Consulting
Permanser Consulting - Recruitment Specialists - Fashion/Textile/Lifestyle/Accessories Industries
E admin@permanser.com.au
P (03) 9654 5988